5 Ways to Win Your Candidate During the Offer

5 Ways to Win Your Candidate During the Offer

You’ve conducted the initial executive search and several rounds of interviews; now you’ve found THE candidate who will bring that edge you’ve been looking for to your organization. Your work is over, right? Not quite.


Hiring managers often make the mistake of thinking the work is finished after they have made the offer, but maintaining focus and staying engaged in the final moments of the recruiting process are critical to securing a candidate.


You may be tempted to assume candidates are interested because they remained in the recruiting process. After narrowing the pool down to one choice, though, the decision to accept now lies in the hands of the candidate. With the finish line in sight, your organization must see the recruiting process through to receive a “Yes” from the other side of the table.


Today on The Water Cooler, we discuss 5 ways to ensure that you come out on the winning end when making an offer to a candidate.


Ask the Right Questions


To win your candidate, you must first master your phrasing. Instead of asking if a candidate wants the offer, ask if they want the job.


Every candidate wants an offer; receiving it makes them feel wanted and like they “won” the recruiting process. What hiring managers do not want, though, is to extend an offer that will be rejected.


Asking the candidate if they want the job can help you avoid delivering an offer that will be turned down. You may learn that, while the candidate is interested, they still have questions about the opportunity. Allowing them the chance to complete their own vetting process leads to more informed decision making and a higher likelihood that they will accept. Moreover, once the candidate has finished their own evaluation process and communicated that they want the position, you can decide how to craft the offer.


Find Out What Matters


From vacation time and healthcare to equity and retirement plans, candidates place different priorities on different offer components. Understanding what matters most to the candidate is critical in making a successful offer.


For example, when relocating candidates, covering or subsidizing one-time moving costs speaks volumes to them and their families. Spouses/significant others, children and other family members will be equally impacted by relocation, and their opinions may influence a candidate’s final decision. Making the gesture to assist with the move can garner buy-in from everyone involved, including the candidate, and lead to an accepted offer.


Get Creative


Creativity with compensation, benefits and other offer components can play a crucial role in ensuring a “Yes” from your candidate. Unable to raise the base salary for the position? Try including a signing bonus or adding additional vacation time to increase compensation. Providing equity, long-term incentive plans (LTIPs) or accelerated vesting can also help sweeten the deal for a candidate.


Outside of competitive compensation, companies may also offer car allowances, monthly parking, flexible work hours or the opportunity to work remotely in order to attract candidates. No matter what benefits you choose to provide, make sure that you continue to think about what matters most to your candidate.


Make It Personal


No one likes the generic “Dear Candidate…” email. Both your organization and the candidate invest time and resources into the process, so see the effort through by making your offer over the phone or in person.


Verbally extending an offer also doubles as a safeguard to rejection. Directly talking with candidates provides them the opportunity to ask any final questions they may have about the role, as well as presents the opportunity for them to accept before you initiate the necessary paperwork.


You should also allow a candidate adequate time to think over and respond to an offer. Delivering an offer on a Friday is advantageous. Your organization won’t lose any working days while the candidate considers the offer, and the candidate has a chance to unplug, process and discuss with other potential decision influencers before accepting.


Put Your Best Foot Forward


With a solid understanding of your candidate’s needs and goals, you can craft an offer letter that will be accepted outright, rather than entering into a negotiation.


Putting your best offer forward indicates that there is less to negotiate and signals how the candidate will be treated in the future at your organization – like their needs are being met versus being “nickel and dimed” each year with raises and bonuses.


Recruiting firms provide a major advantage in this final step; as third party providers, we are able to prompt candidates to disclose their true financial/benefits figures to understand what the best offer should look like and ultimately bring both sides of the table together.


Making an offer is a big step for both your company and the candidate. Completing the entire recruiting process is key to not only winning the candidate but also setting your organization up for success to retain top talent.


Want more insight? Check out our latest article Philosophy, Data and Structure; A Simple Guide to Executive Compensation or contact us to discuss your hiring needs for your next critical role.


By Effie Zimmerman February 23, 2026
Vice President & Chief Human Resources Officer ABOUT THE COMPANY With roots dating back to 1938, The Papé Group is the West’s leading supplier of capital equipment solutions. Today, Papé operates across nine states with over 4,000 team members, proudly representing premier brands including John Deere, Kenworth, Hyster, Ditch Witch, and more. What sets Papé apart is its commitment to long-term relationships, both with customers and employees. As a fourth-generation, family-led business, Papé believes in the value of a handshake, the importance of service, and the impact of leadership that stays close to the work. ABOUT THE POSITION Reporting to the CEO of the Papé Group and residing in Eugene, Oregon, the VP & Chief Human Resources Officer (CHRO) serves as the organization’s senior leader responsible for developing and executing a people strategy that supports business performance, operational excellence, and a strong employee experience across a geographically dispersed, multi-site workforce. This leader will bring exceptional integrity, discretion, loyalty, and sound judgment, while building trust and credibility at every level of the organization—from frontline employees to executive leadership. The VP & CHRO will balance the operational needs of the business with employee engagement and workforce stability, ensuring the organization remains compliant, competitive, and well-positioned for growth. This role leads all HR functions, including labor relations, safety, recruiting, benefits, payroll, HRIS, onboarding, training, and performance management, while also serving as a key strategic partner in mergers and acquisitions and regular interactions with the company’s board. Essential Duties and Responsibilities Strategic Leadership & Culture Lead the development and execution of the company’s enterprise-wide HR strategy in alignment with business objectives, operational needs, and long-term growth plans. Serve as a trusted advisor to the CEO and executive leadership team on workforce planning, organizational effectiveness, leadership development, and employee relations. Champion a culture of integrity, accountability, respect, and performance while ensuring employees feel heard, supported, and engaged. Establish and maintain consistent HR practices across multiple locations and states while allowing for local operational needs. Compliance, Risk Management & Employment Law Ensure legal compliance across all employment-related areas, including wage and hour laws, payroll practices, employee classification, leaves of absence, and workplace policies. Partner with legal counsel and internal stakeholders to mitigate risk and ensure consistent application of employment law across 17 states. Oversee safety program alignment and compliance, ensuring workplace safety expectations are embedded into operational leadership and accountability. Lead investigations and resolution of complex employee relations matters with professionalism, confidentiality, and fairness. Total Rewards, Benefits & Retirement Plans Oversee benefits strategy and administration, including medical, dental, vision, disability, leave programs, and wellness offerings. Lead negotiation and management of benefits contracts and vendor relationships to ensure competitive offerings and cost effectiveness. Provide executive oversight for the company’s 401(k) plan, including vendor relationships, fiduciary compliance, plan governance, and employee communication. Partner with finance and executive leadership to manage labor and benefit costs while supporting retention and workforce stability. HRIS & HR Operations Own HR technology strategy and HRIS vendor relationship, including selection, contract negotiation, implementation, optimization, and performance management. Ensure HR processes are efficient, scalable, compliant, and aligned across recruiting, onboarding, payroll, performance management, and reporting. Use metrics and workforce analytics to guide decision-making and improve outcomes. Talent Acquisition, Onboarding & Workforce Planning Oversee recruiting strategy and execution for hourly, salaried, leadership, and specialized roles across a multi-state footprint. Ensure onboarding processes are consistent, high-quality, and designed to improve early retention and productivity. Build workforce planning processes that support operational demands, business growth, and succession planning. Training, Leadership Development & Performance Management Recommend, select, and implement training programs for supervisors and managers, including: compliance training (harassment prevention, wage/hour, safety, union-related training) leadership and soft skills training (communication, coaching, accountability, conflict resolution) Establish leadership development practices that strengthen frontline leadership capability and reinforce company standards. Ensure performance management processes are practical, consistently applied, and drive accountability and employee development. Serves as a key advisor in helping guide and develop members of the emerging fifth generation, supporting thoughtful career pathing, leadership development, and integration into the business in alignment with company values and performance expectations. Mergers & Acquisitions (M&A) Lead HR due diligence and integration planning for mergers, acquisitions, and organizational growth initiatives. Evaluate workforce risks, compensation and benefits alignment, union implications, compliance exposure, and retention strategies. Drive integration of HR policies, culture, systems, and talent while maintaining business continuity and employee trust. Labor Relations & Union Negotiations Lead union strategy, labor relations, and negotiations, including preparation, bargaining, grievance management, and contract administration for approximately 100 employees. Maintain productive relationships with union representatives while protecting business continuity and operational flexibility. Provide guidance and coaching to leaders on union-related issues, discipline, and compliance with collective bargaining agreements. Team Leadership & Department Management Lead and develop a high-performing HR organization with functional responsibility for: Safety Recruiting Payroll Benefits HRIS Onboarding Performance Management Employee Relations Establish clear expectations, accountability, and development pathways for HR team members. Manage departmental budget, vendor performance, and service-level expectations. CANDIDATE PROFILE The ideal candidate brings a proven track record of executive leadership, strategic decision-making, and operational excellence within complex, growth-oriented organizations. Key qualifications include: Executive-level HR leadership experience in a multi-location, multi-state organization. Demonstrated success in building credibility with frontline employees and leaders at all levels. Strong working knowledge of employment law, wage and hour compliance, payroll practices, and workplace safety standards. Proven experience negotiating and managing vendor contracts, including HRIS, benefits providers, and retirement plan partners. Strong leadership training and development experience for supervisors and managers (compliance and soft skills). Robust M&A experience, including HR due diligence, integration, and organizational change management. High degree of integrity, discretion, loyalty, and sound judgment. Excellent communication, relationship-building, and conflict resolution skills. Preferred SPHR, SHRM-SCP, or similar credentials. Labor relations experience, including union contract negotiation and administration. Experience in distributed operations such as manufacturing, construction, industrial services, transportation, equipment, logistics, or other field-based environments. Demonstrated success scaling HR operations in a high-growth or acquisition-driven environment. Interested in Learning More? 180one is an executive search firm and is assisting Papé Group in this search. If interested in learning more about the opportunity, please contact Tom Haley / 503-334-1350 /  tom@180one.com  .
By Effie Zimmerman February 17, 2026
Sales Leader ABOUT THE COMPANY Organically Grown Company (“OGC” or the “Company”) is a leading organic produce distributor in the Pacific Northwest, committed to connecting growers, retailers, and consumers through a transparent, sustainable supply chain. As a mission-driven organization, OGC has built its reputation on deep grower partnerships, operational excellence, and an unwavering commitment to organic integrity. The Sales Leader will play a critical role in driving revenue growth, strengthening customer relationships, and leading a high-performing sales organization aligned with OGC’s values, strategic priorities, and long-term vision. ABOUT THE POSITION Reporting to the VP of Sales & Sourcing, this Sales Leader is responsible for and focused on ensuring the highest service levels for our customers. They are focused on leadership of the sales team, ensuring development, performance, morale, and retention. They provide primary leadership over product, pricing, actionable analytics, and promotions as main strategies to manage inventory and drive sales and profit. DUTIES & RESPONSIBILITIES Leading & Supervisory: Promote the development of flexible, adaptive, and innovative processes for use in new business growth by supporting and enabling an effective and efficient team approach. Provide leadership of the day-to-day operations of the sales department, while maintaining focus on the Company’s strategic goals. Promote safety, development, training, and evaluation of all sales team members. Collaborate organization-wide to support or lead projects and initiatives, facilitate process change, manage organizational change, and ensure success. Ensure proactive and effective collaboration and communication with all other departments for greater efficiency in support of service goals. Ensure proper levels of people growth and succession planning are in place and actively updated and refreshed. Foster a culture of belonging where people feel engaged and inspired. Support OGC sustainability goals and actively work to reduce environmental impact. Nurture, support, and promote the Company Mission, Values & Vision, and Brand. Exemplify OGC values: Cultivate Connection, Win on Service, Build Trust, and Move with Intention. Sales & Service: Develop and implement sales strategies, using analytics to set sales targets and provide guidance on associated sales actions, and forecast sales volume for both existing and new products. Develop and maintain a historical perspective on the marketplace to analyze and predict future trends and needs. Maintain familiarity with competitors’ products and services. Recommend changes in products, services, and sales policies by evaluating results and competitive developments. Stay current with new products and services offered by competitors, and with other trends in the organic produce industry. Develop and implement account management objectives, including key service metrics. Manage the negotiation of products with customers based on margin goals, which may include providing volume discounts or other agreements. Partner with the business development team to create onboarding plans for new business/new partnerships and grow existing accounts. Develop and sustain a sales culture of service & customer value creation. Develop and coordinate programs and processes for industry-leading customer service and sales to increase customer satisfaction, as measured with a trade survey annually. Work closely with Sourcing leadership to align demand planning and inventory strategies with sales growth. Responsible for developing and maintaining customer, grower, and vendor relationships. Travel as needed to meet with customers, attend and host at industry events, and nurture relationships. Analyze lead quality and sales trends to continually refine outreach strategies. Planning and Budgeting: Own budgeting, forecasting, and sales planning for the team. Manage the operational budget through a collaborative approach. Measure sales activities by developing key sales metrics, and ensure that these metrics are analyzed, reported on a regular basis, and adjusted accordingly to achieve OGC sales goals and objectives. Set departmental objectives and goals to align with OGC’s strategic plan, annual goals, and company initiatives. Provide strategic leadership for the future direction of the OGC Sales team in support of the OGC strategic plan and growth initiatives. QUALIFICATIONS 10+ years of progressive & successful sales experience, with at least 5+ years managing and coaching sales teams to meet and exceed sales goals. Preference for a deep understanding of the produce industry, including supply chain logistics, product characteristics, and quality control. Strategic planning and pricing experience. Strong knowledge of the channels of distribution of perishable products or related industries. Exceptional presentation, written and oral communication skills. Experience in fiscal management, including P&L’s, budgets, projections, cost control skills, and a proven track record of revenue generation and strong customer relationships. Excellent management and organizational skills with the ability to prioritize and manage multiple projects concurrently. Interested in Learning More? 180one has been retained by OGC to manage this search. If interested in learning more about the opportunity, please contact Lisa Heffernan / 971.256.3076/ lisa@180one.com .
By Effie Zimmerman February 11, 2026
Each year, 180one presents our Year in Review, sharing our insights into the overall executive talent market and recapping the work we performed on behalf of our clients throughout the year. To explore what we saw in years’ past, check out the Year in Review section of The Water Cooler.
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