By Catherine Landgraf
•
July 2, 2024
We are excited to announce our recent collaboration with Superfeet, resulting in the placement of their new Chief Financial Officer! Superfeet has been creating innovative insoles featuring the Superfeet shape, helping millions of people worldwide experience unparalleled comfort, pain relief, and performance. Through the latest advancements in 3D-printing technology, Superfeet is breaking down barriers associated with custom products by providing easier access to state-of-the-art personalized fit. Today, they remain true to the original mission of Superfeet – to create affordable orthotics for the general public – while weaving their vision, purpose, and core values into every decision they make. Superfeet is available at premier retailers such as REI, Dicks Sporting Goods, Fleet Feet, and numerous others. These high-quality insoles are sold globally, spanning regions like the US, Canada, Latin America, Europe, Japan, and the UK. Superfeet is owned by Westward Partners in partnership with Superfeet’s management team. Westward Partners is a Seattle-based private equity firm that invests in lower middle market organizations across a variety of industries based in the Pacific Northwest. Westward has owned Superfeet since June 2021, and with their investment has been a fundamental partner in the successful growth of the business. Congratulations to Superfeet, and the 180one Search Team on a successful executive placement!