Breaking Down the Recruiting Brick Wall: Identifying & Sourcing Candidates

This article is the second in a three-part series looking at how your organization can improve its hiring processes. Like what you see? Don’t miss parts one and three!


For Post 1 in our series “Breaking Down the Recruiting Brick Wall: How to Build More Effective Hiring Practices,” we showed you how to create a Candidate Success Profile to help you identify what you’re looking for and lay the foundation for a successful executive search. But once you have your profile in place, how do you find the people who match it?


You may think we’ve come a long way from posting ads in the classifieds, but today’s hiring managers use the same tool with just a different name: the Internet.


Posting a job is a standard practice that all companies should do, but it isn’t the only, or the best, way to find the right candidates for your organization.

In today’s post, we’ll show you other active ways to identify and source candidates that will complement your job posting and enable you to find the professionals who fit your Candidate Success Profile.

Post Jobs Strategically

You should be posting your open position already, so an easy first step to go above and beyond the standard practice is to think about where to post based on the interests of your ideal candidates. What do they read? Which websites do they browse? What networks or groups do they belong to? Think about relevant industry associations, job boards, publications and trade shows that align with the role and distribute your information through those channels.


For example, when conducting a search for a President for a higher education institution, the Chronicle of Higher Education would be a smart place to post your position. If you’re recruiting for a specific geography, leverage university and alumni job boards for your search to help you identify the right candidates in the region your position is located in.


While job postings are a great start for spreading the word about your open position and casting a wide net, keep in mind that 70% of workers aren’t actively job-searching. Below are 4 more ideas for reaching that passive talent.


Solicit Employee Referrals

The #1 way candidates find out about positions is through referrals, and creating a strategy that encourages employee referrals can be an effective way to source talent that is not only qualified for the position but also the right culture fit for your organization.


Making sure you receive leads that are relevant and qualified, though, is key, so here are a few ways to improve your employee referrals.

Network with Like-Minded People

Networking should always be a key piece in your sourcing efforts, but, as with job postings, taking a more strategic approach to connecting with your network about open roles can help you find qualified candidates faster.


For instance, when searching for a CFO, talk to all of the CFOs you know; even if they aren’t a fit for this position, they will know other CFOs who may be. You should also connect with your service providers, including accountants, lawyers and bankers. Professional services firms work with the people you’re looking for, and they can offer solid leads for new candidates.


As with all candidates that come through your process, you need to evaluate these referrals using your Candidate Success Profile to make sure they are qualified for the role. People in your network may also only suggest professionals who are actively seeking positions, so hone your ask to learn more about who the experts in the industry or function are, regardless of whether they’re looking, to better reach the passive candidates.


Get the Word Out Through the Media

In addition to posting on your company’s website and through your social media and other marketing channels, consider using public relations firms or the press to promote your search.


Rather than trying to publish an article about looking for a new Product Manager, though, work with your trade publication to write a piece about a new product launch and include information about your search to add new people to your team.


You can also take your press coverage to the next level by gamifying your search. Gamification involves applying elements of game playing to a project and is often used as an online marketing technique to push products and services. But gamification doesn’t have to be limited to marketing.


Many sectors, most notably the technology industry, employ gamification to recruit new candidates as well. Tech firms often host hackathons where they invite programmers, developers and other software and hardware professionals in to collaborate on short-term projects. These intensive work sessions provide potential candidates the opportunity to work with innovative companies while also giving tech firms an exclusive opportunity to evaluate professionals’ skills in real time and figure out who really is the best fit for their organizations.

One of the best recent examples of combining media coverage and gamification was Columbia Sportswear’s 2015 search for a Director of Toughness.

Media outlets immediately picked up on the search for 2 individuals to travel the world, test Columbia gear and chronicle their experiences on Columbia’s blog. Columbia received thousands of applicants for the positions, and the success of their search is owed both to the playful nature of the job description/call for applications and the wide-spread promotion of the openings via a variety of channels.


Targeting

One of the most effective ways to find the best candidates for your position is to conduct targeted sourcing – going after candidates who don’t know your company, haven’t heard about your position and aren’t looking for a new job but who, based on a variety of factors (including the traits you’ve outlined in your Candidate Success Profile), you have identified as professionals who could have the right skills for your position. 


As we mentioned earlier, 70% of the working population is not actively seeking new positions, and that vast group of passive job seekers is often the best place to find the right candidates for your positions. But how do you tap into that pool of talent?


Targeted sourcing can be extremely successful, but it also requires a lot of time and effort to execute the strategy and yield results. To be effective, your organization must commit to this approach, which means investing in research and team members experienced in proactively reaching out to candidates.


If your organization isn’t ready to build an internal team to perform targeted sourcing, engaging a search firm like 180one could be a great solution. When looking for highly critical or specialized roles, working with a search firm can ensure that the positions remain a priority, taking the burden off of your internal team so they can focus on other projects. Most candidates are also more open to speaking with a search firm instead of the hiring company to maintain confidentiality, so working with a search firm can expand your ability to reach and connect with the talent that isn’t actively seeking new positions.


When selecting a search firm, make sure to inquire how they source candidates and specifically how they target. They should possess a research function, a repeatable process, experienced recruiters with the right know-how and a system to support their efforts.


In the Next Post…

As the market continues to tighten up, your ability to remain one step ahead of your competition in looking for talent is the key to winning candidates. The practices outlined above are a good start to thinking about and building more robust sourcing strategies.


Once you identify the top candidates for your pipeline, you need to determine how to assess them. Head over to Post 3 of our series to learn how to effectively evaluate your candidates to make the best hire possible.

By Effie Zimmerman May 21, 2026
Chief Financial Officer ABOUT THE COMPANY  Milwaukee Electronics (MEC) was founded in 1954, offering services in circuit board design and PCBA assembly to the mining industry in the Wisconsin, USA, region. Michael Stoehr purchased the company in 1985 with the mission of creating a business that would put customers first and be a fulfilling place to work for the employees serving those customers. MEC has since grown into an international organization with locations in Wisconsin, Oregon, Mexico, India, and Singapore, serving a multitude of industries and customers from Fortune 50 companies to small, privately held organizations. Jered Stoehr is the second generation to take the Chief Executive helm, carrying on his father’s customers-first legacy and ensuring that MEC maintains the entrepreneurial spirit that has allowed the company to continually expand its range of services, maintain decades-long customer relationships, and provide careers for many dedicated employees. Our services include: End-to-end electronics manufacturing services, including PCBA, box build, and test Program management, including supply chain and logistics management Quick-turn prototype and on-demand manufacturing Our Mission is Acceleration. For customers, we bring innovations to life from prototype to production. We turn their vision into reality and accelerate what’s possible through partnership, a commitment to quality, and flexible processes. For employees, we create opportunities to grow and change. Through continuous learning programs, internal promotions, and a culture of personal care, we accelerate the cycle of abundance for our people and our communities. Our 70+ years in electronics innovation is powered by our incredible people, from the factory floor to the corporate office, who bring this mission to life each day. POSITION SUMMARY The Chief Financial Officer (CFO) reports directly to the CEO and is a key member of the executive leadership team, responsible for all aspects of financial management, strategy, and performance. The CFO partners closely with operations, supply chain, and commercial leaders to align financial goals with manufacturing objectives while ensuring compliance, efficiency, and sustainable growth. This role requires an experienced finance leader with strong knowledge of manufacturing operations, cost accounting, and global business practices. The CFO will provide strategic financial guidance, manage risk, and ensure the company has the resources and insights to achieve its objectives. Essential Duties and Responsibilities Strategic Leadership Serve as a strategic partner to the CEO, President, executive team, and board of directors, providing insights on growth, profitability, and sustainability. Develop and execute financial strategies that support long-term business objectives. Provide recommendations on operational efficiency, capital allocation, and expansion opportunities. Maintain a strong relationship with financing partners. Development of financial plans and forecasts, capital expenditure plans, budgets, cashflow forecasts and covenant forecasts. Financial Management & Reporting Oversee domestic and international financial operations, including accounting, reporting, tax, and treasury functions. Ensure accuracy, timeliness, and compliance of financial reporting under U.S. GAAP and local statutory requirements in Mexico, India, Singapore, and other jurisdictions. Lead preparation and presentation of financial results, KPIs, and dashboards for executive leadership and stakeholders. Work with the outside CPAs for successful financial audit and tax reporting. Operations & Cost Management Partner with manufacturing leaders to monitor operational performance and key cost drivers. Oversee cost accounting, inventory valuation, and margin analysis to support informed decision-making. Drive initiatives that enhance efficiency, reduce costs, and improve profitability across global operations. Lead the relationships with the benefit providers, 401k, self-insured health and dental, disability and life. Maintain a competitive benefit package that is cost-effective. Contracts, Risk & Compliance Manage and negotiate the business insurance package. Negotiate, review, and manage NDA’s and contracts with customers, vendors, and service providers. Ensure compliance with federal, state, and international financial and tax regulations. Strengthen internal controls and risk management practices across the organization. Team Leadership & Development Lead and mentor the finance team, including a Director of Finance, Corporate Controller, and the corresponding accounting teams. Foster a culture of accountability, collaboration, and continuous improvement. Develop team capabilities to support evolving business needs. Global Responsibilities Oversee domestic and international financial operations, ensuring compliance with U.S. GAAP and local statutory requirements in Mexico, India, Singapore, and other jurisdictions. Manage global tax strategy, including transfer pricing, cross-border compliance, and coordination with external auditors and advisors. Drive consistency in financial practices, systems, and reporting across all locations while respecting local requirements. Collaborate effectively across diverse geographies, time zones, and cultures to ensure alignment and accountability. KEY PARTNERSHIPS The CFO will collaborate across the organization to bridge finance with operations, including: Operations & Manufacturing – Partner with Plant General Managers, Supply Chain, Logistics, and Quality teams to manage production performance, cost drivers, and efficiency improvements. Engineering & Product Development – Collaborate with R&D and Process Engineering on new product investments, process improvements, and automation initiatives. Commercial Functions – Support Sales, Business Development, and Program Management with pricing strategy, contract terms, revenue forecasting, and customer profitability. Corporate Services – Align with HR on labor costs and workforce planning, IT/ERP on systems and reporting integration, and Legal on contracts, risk, and compliance. Executive Leadership & Board – Partner with the CEO and board of directors to provide insights on financial performance, growth opportunities, and long-term strategy. QUALIFICATIONS Bachelor’s degree in Accounting, Finance, or related field required; CPA with 5+ years of professional experience required. MBA or CMA strongly preferred. 15+ years of progressive finance experience, including 5+ years in a senior leadership role. Proven expertise in manufacturing finance, including cost accounting, margin analysis, and operations support. Demonstrated success in contract negotiation, risk management, and global financial operations, including multi-site, international entities. Experience in mid-sized companies ($100M–$250M revenue) and familiarity with scaling finance across multi-site global operations preferred. Strong executive communication skills with the ability to influence across functions, geographies, and cultures. Hands-on, detail-oriented leader with a strategic mindset, adaptability, and integrity in a fast-paced environment. Key Competencies Strategic, financial, and analytical thinker with proven ability to align financial strategy to business goals Deep understanding of manufacturing operations, cost structures, and operational performance drivers. Strong business acumen with demonstrated negotiation and partnership skills. High integrity and commitment to ethical practices Collaborative leadership style with a focus on developing people and building high-performing teams. Advanced data analysis skills and systems expertise, including ERP and CRM platforms, business intelligence tools, and Excel, with the ability to translate data into actionable insights. Interested in Learning More? 180one has been retained by Milwaukee Electronics to manage this search. If interested in learning more about the opportunity, please contact Tom Haley / 503.334.1350/ tom@180one.com .
By Greg Togni May 7, 2026
Hiring executives from large, high-performing organizations is one of the most common and most misunderstood moves smaller companies make. The logic is simple: if someone has seen “good” at scale, they should be able to bring it with them. In practice, that translation is far less reliable than most boards and CEOs expect. External executive hires, especially those coming from larger or more prestigious companies, fail at high rates. Numbers vary by study, but many put it around the 40–50% range within the first 18 months, with many more underperforming relative to expectations. The issue usually isn’t raw capability. It’s a mismatch between what made someone effective in their last environment and what this environment actually requires. The appeal of “importing excellence” Boards and CEOs often look externally when they want a step-change. A well-known resume signals ambition and can feel like a shortcut to stronger execution. The hope is that leaders from big companies bring: Repeatable operating patterns Experience with scale and complexity High standards and disciplined cadence That logic can be right in moments like rapid growth or expansion, but it breaks when we assume success is automatically portable across contexts. The portability problem Executive transitions fail most often because of context. What “good” looks like is shaped by culture, incentives, decision norms, and informal power, things that are hard to see from the outside. Big-company leaders can bring frameworks and processes, but they can’t import the conditions that made those tools work, mature systems, brand leverage, deep benches, and established trust. When the environment changes, the old playbook can fail. Why external hires fail When an external executive hire goes sideways, the causes are usually predictable: Cultural mismatch: misreading decision-making, conflict, and what’s truly rewarded. Weak relationship ramp: focusing on strategy before building alignment and trust. Over-reliance on prior supports: assuming budgets, systems, brand, and staffing that aren’t there. Misaligned expectations: different assumptions about mandate, pace, resources, and autonomy. Organizational resistance: skepticism of outsiders magnifies early mistakes. A flawed premise (on its own) In reality, what counts as “good” is highly situational. It’s shaped by a company’s stage, structure, market position, and culture. An executive who thrived in a large, stable organization may struggle in a fast-moving, ambiguous environment - not because they lack skill, but because the definition of success has changed. This doesn’t mean hiring from large organizations is a bad strategy. It means the strategy is often applied too simplistically. When it works (how to hire successfully) External hires tend to succeed when there’s a genuine match between past experience and current needs, not just in industry or function, but in context. Leaders who have navigated similar stages of growth or similar organizational constraints are far more likely to adapt effectively. Smaller and earlier-stage companies require different “muscles”: operating with constraint, making decisions with incomplete data, and building systems from scratch. Hiring from large organizations can be a great strategy if you also screen for those portability skills. Success also depends heavily on onboarding and integration. Companies that treat executive transitions as a structured process, focused on relationships, context-building, and expectation alignment, see much better outcomes. Perhaps most importantly, both sides need to approach the transition with humility. Executives must be willing to question their assumptions and adapt their playbooks. Organizations must recognize that even highly capable leaders need time and support to understand how things actually work. The takeaway Hiring executives from large organizations isn’t misguided. But the belief that success can simply be transplanted is. Leadership effectiveness is not just about what someone knows; it’s about how well they can interpret and respond to a specific environment. Without that alignment, even the most impressive resumes can lead to disappointing results. The real challenge isn’t finding leaders who have seen excellence. It’s finding those who can recreate it under entirely different conditions.
By Effie Zimmerman May 5, 2026
180one is pleased to announce our recent partnership with Globe Machine and the resulting hire of their new Board Member For over a century, Globe Machine Manufacturing Company has been at the forefront of delivering custom-engineered factory solutions for manufacturers. Our solutions combine decades of proven mechanical performance with cutting-edge automation, controls, and robotics, empowering our customers to achieve next-level operational efficiency. Globe Machine was acquired by Westward Partners in 2024. Westward Partners is a Seattle-based private equity firm investing in lower-middle-market businesses across a variety of industries in the Pacific Northwest. The acquisition will set Globe up for accelerated growth and help the Company better serve new and existing customers through innovation, training, parts, and service – something it has done successfully for over a century. Congratulations to Globe Machine and the 180one Search Team on a successful executive placement!
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